| Sept.
30, 2002
TFT-LCD panel prices used in notebook computers and flat screen
TV sets are expected to keep falling, with some suppliers reportedly
planning to trim their panel prices by US$ 10.
Reasons quoted are oversupply and present weak demand, keeping
inventories high and likewise prices down, analysts say. Panel prices
have steadily declined since mid-2002. The market price for a 15-inch
panel, still US$ 265 in July, slid to US$ 235 in August, while plans
to sell for US$ 200 to US$ 210 are rumored for October.
Samsung of Korea, the world's leading maker of TFT-LCD panels,
recently announced that it would not lower its prices in October
and that the price of the company's 15-inch panels would actually
increase a bit to US$ 220.
Industry sources said that the decision of Taiwan makers for a pricing
strategy different from Samsung resulted in part from their improved
quality, which is now reported to be equal to that of Samsung.
To avoid the cutthroat price war in the 15 inch sector, makers
are moving to bigger size TFT-LCD screens.
Lite-On, one of the leading Taiwan makers recently obtained Dell
Computer orders for over 3.5 million units of 17 and 19-inch LCD
monitors, valued at 15 billion Taiwan Dollars ( exchange rate approx.
34:1) according to local economic news services.
Lite-On also secured an OEM order from new Hewlett Packard.
Benq Corp. Is currently the largest local OEM producer of panels
for Dell, but this status will soon be succeeded by Lite-On Technology
due to the large OEM order.
Due to the continuous price war this summer, Dell and other international
brands had delayed OEM procurements for a while until their inventory
volumes decreased to bottom levels recently.
In related news, executives of AU Optronics, Taiwan's biggest supplier
of the basic displays for TFT-LCD panel makers, told a press conference
in his factory last week that he expected only two of those semiconductor
manufacturers could survive in Taiwan due to rising economies of
scale.
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