February. 5, 2002
Due to high demand, the supply of TFT-LCD panels has recently
fallen short of demand, resulting in a gradual rise in the price.
Nevertheless, most leading Taiwan notebook computer companies
have not raised prices for their products, but have instead passed
the additional purchase costs on to their subcontract manufacturers.
Brand-name notebook computer companies have urged their Taiwan
contractors to lower their quotations, significantly squeezing
the profit margins on those notebook computers produced on a contract
basis in Taiwan. This has forced local makers to strive to achieve
economies of scale to bring down their production costs.
This situation is likely to intensify the competition between
industrial leaders and second-line notebook computer companies
in Taiwan. Large companies such as Quanta Computer Inc. and Compal
Electronics Inc, whose deliveries are expected to account for
nearly 40% of the global market in 2002, are likely to do better,
while some second-tier companies may be even forced out of business.
Since the fourth quarter of 2001, panel prices have continued
to rise. Quanta's spokesman told the press that TFT-LCD panel
prices had raised by 10 percent in the 4th quarter alone. However,
so as not to depress buying spirit, brand-name companies were
reluctant to pass on the incremental costs. Instead, they though
it would be better to further lower the price of notebook computers
and transfer the additional cost to their subcontractors.
The additional cost is a problem for Taiwan's notebook computer
makers. With international notebook computer powerhouses tending
to cut their prices, not only subcontractors face the prospects
of a sharp fall in profits, but, as the Quanta spokesman said,
even first-line makers like his company were feeling the pressure.
However, he stressed, market share expansion would be more important
than higher profit margins in lean years. He said that continuously
growing deliveries could offset the decline in profit margins.
Quanta expects its notebook deliveries to rise to between 6 million
and 6.5 million sets in 2002, counting for more than 20 percent
of total global deliveries. The company will spare no effort to
keep deliveries growing in the hope that mass production will
result in economies of scale.
Quanta and Compal have been Taiwan's first and second largest
makers of notebook computers for several years. Quanta has set
its annual target at around 6 million units delivered, while Compal
expects to yield 4 million pieces in 2002.
According to the Market Information Center of the Institute for
Information Industry, Taiwan's notebook computer deliveries will
reach 17 million units in 2002, so that the aforementioned two
companies will account for 60% of Taiwan's total output, a sharp
rise from the less than 50% in 2001.