May 04, 2001

Executives of Premier Camera Taiwan Ltd., the world's biggest camera maker, announced record of NT$ 2 billion in the first quarter of 2001, down by only 0,2% from last year and said that they were still able to maintain a profit margin of 13%, thus resulting in a pretax profit of NT$ 190 million in that time, leading into earnings per share of NZ$0,67.

The company forecast revenues of NT$ 12 billion for the whole year and said that sales are expected to become hectic beginning of second quarter, which is the traditional peak season for the camera industry.
Therefore, in addition to the firm's new Foshan factory in the Guandong province of China, Premier has set up three digital camera production lines in its Neihu plant in Taipei, compared with the 25 lines in the Foshan plant on the mainland.

Meanwhile, Premier estimates that sales if its digital cameras will hit 1,3 million pieces for the first time in 2001. The firm also recently merged with a local technology company in order to further upgrades its digital camera know-how.

Premier Camera was founded from humble beginnings more than two decades ago my a German engineer surnamed Nolte.