Mar. 20, 2001
According to insiders, profits in notebook computer manufacturing
have gone down from 10 - 15% only two years ago to a razor-thin
2 - 3.5% range today, forcing makers to achieve economy of scale
by increasing volume. This trend, of course, leaves it's marks
on the structure of the industry. Many makers of fine products
of yesteryear have gone down the drain, leaving the field to a
few big streamlined companies. An analysis of the present state:
Although Taiwan has one of the world's top notebook industries,
first-tier manufacturers such as Quanta, Acer, Compal, Inventec
and First International Computer now hold almost all the major
orders from international PC giants.
Second-tier manufacturers are facing a grim future, and many
will end their notebook operations and seek opportunities elsewhere.
Other will adapt to this competitive environment through mergers
and acquisitions.
Latest news from the battle field is the announcement of a marriage
of two companies to be effected about mid-may this year: Second-tier
makers Twinhead International and Uniwill computer will merge
thru a stock swap.
In July 2000, Twinhead had invested more than 200 million Taiwan-Dollars
for a 9% stake of Uniwill to set the plan in motion. Twinhead
lost more than NT$ 500 million and Uniwill more than NT$ 400 million
last year.
Notebook manufacturing is a capital-intensive industry. In general,
companies have to produce and sell about 20,000 notebooks per
month to break even. To achieve this goal, it needs to invest
in areas such as product development, component inventory and
assembly, which means that about NT$ 2 billion (1 US$ = approx
32 NT$ ) in operating capital a month is needed.
Hence, first-tier makers with a capitalization over NT$ 10 billion
have dominated the Taiwan notebook market. Also, these companies
have close relationships with the global PC giants, making it
very difficult for smaller companies to win big contracts.
To survive, second level companies began supplying local distributors
or transferred part of their capacities to LCD and IA production.
As an example, Clevo recently lost its last major notebook OEM
contract and consequently went into LCD and desktop computer production.
The announced merge of Twinhead and Uniwill is another sign of
the times.
Alpha-Top still holds Apple orders, but has been unable to win
new contracts.
With Lite-On wishing to release its 40% shareholding in the company,
according to local analysts, the future of Alpha-Top is uncertain.
Following in the footsteps of Asustek, other motherboard makers
made inroads into the notebook industry as well. However, companies
such as Gigabyte and Soyo lacked the resources and commitment
to succeed. Gigabyte has since lost NT$ 200 million and decided
to officially end its notebook operations, the Taiwan economic
press reported.
Asustek is the probably only exception among the second-tier
manufacturers. IBM and Compaq are the company's current notebook
clients.