Aug 9, 2000

Due to brisk sales of PDAs (personal digital assistants), Picvue Electronics Ltd., a major LCD (liquid crystal display) manufacturer in Taiwan, attained NT$616 million receipts in July, a new high in recent years, executives of the firm said Tuesday.

The firm's July revenue grew 62% from the same month a year ago. In the first seven months, the firm's revenue totaled NT$3.34 billion, up 56% from the same period in 1999.

Picvue has obtained huge PDA orders from international manufacturers in Europe and the U.S., with sales accounting for about 400,000 units per month. The company forecasted sales of mobile phone monitor module sets to reach one million units per month.

The firm estimates its sales of mobile phone monitor module sets will increase to 1.5 million per month in the second half, with the profit margin maintaining a stable level.

The island's LCD industry has been suffering from shortages of raw materials such as driving ICs in the past few months, said King Mong-Hsiung, spokesman of the firm. Such sales will have the opportunity to reach another new high as long as Picvue is able to ensure supply sources, King said.

The firm expects its PDA sales will maintain a normal delivery before October, and both revenue and pretax profit will climb considerably by the end of the year.