March 23, 2005

Providing Highest Density Small Form Factor Flash Cards To Enable the Mobile Revolution

ATP Electronics Inc., a leading manufacturer of memory products, announced today the introduction of the world's first to market 1GB RS-MMC at CTIA 2005, where ATP is demonstrating this and many other exciting memory card products at booth #973. ATP 1GB RS-MMC cards mainly target new generation mobile phones with built-in megapixel cameras, video recorders, MP3 players, video games, personal information management (PIM), email and SMS functions where high memory capacity in a small form factor is critical.

According to IDC, the market for mobile phones will grow to over 798 million by 2008 and mobile phones with memory card slots will reach 246.8 million in 2005. The latest multi-function rich media mobile phones launched by major cell phone makers such as Nokia, Samsung, Siemens, Pantech, and many others come with RS-MMC card slots.

“This new market represents a significant opportunity for ATP high capacity RS-MMC. We expect that in the coming years most shipments of the flash cards will be for use with mobile phones. Demand for high capacity, miniature memory cards will increase dramatically, driven by next generation mobile phones with memory slots. We are excited to be the leader in providing high density, quality and performance memory cards such as the 1GB RS-MMC into our flash media product lines to meet the market demands.” said Danny Lin, ATP VP of Sales and Marketing.

At roughly a gram in weight and half the size of regular MMC, ATP RS-MMC is designed to deliver exceptional functionality and performance from a tiny form factor. Just like all other ATP manufactured flash media, ATP RSMMC offers weatherproof durability with ample protection from water, dust, electrostatic discharge, and extreme temperatures.

Along with RS-MMC, ATP has been continuing to develop first to market products to meet the demanding applications coming to the market. ATP 1GB RS-MMC, for example, provides mobile OEMs the freedom to better integrate rich multimedia function into the devices, thereby enabling the next cellular evolution. In addition, the open standards advantage of RS-MMC allows for easy adoption by device manufacturers.
ATP RS-MMC is compatible with the existing MultiMediaCard (MMC) standard and is also available in 32, 64, 128, 256 and 512MB capacities. The complete ATP flash media product lines includes MMC, RS-MMC, Dual Voltage RS-MMC, SD, and miniSD. Look for ATP 1GB miniSD to be available shortly this April.

About ATP
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP differentiates itself from the competition, offering highly durable flash card solutions which in addition to high performance, offer protection from water/moisture, dust, static discharge, and extreme temperatures. High Speed, Weather Proof and Dependable Storage. ATP’s latest flash products feature 2GB SD and MMC, as well as 1GB miniSD, RS-MMC and Dual-Voltage (DV) RS-MMC. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.

About RS-MMC
At 24 x 18 x 1.4mm and about half the size of the MMC, the Reduce-Size MultiMediaCard (RS-MMC) is a standard memory card format from the MultiMediaCard Association (MMCA). For more information about the MMCA, http://www.mmca.org ATP and the ATP logo are trademarks of ATP Electronics Inc. ATP Electronics Inc. is an executive board member of MMCA. All other brand or product names are trademarks or registered trademarks of their respective holders.

Press Contact:
Daphne Jang
TEL: 408-732-5859
Fax: 408-732-5055
Email: daphnej@us.atpinc.com