April 22, 2005

Ruggedized SD Memory Cards to Endure Extreme Temperatures, Shock and Vibration in Harsh Environments

ATP Electronics Inc., a premium manufacturer of digital flash media products, today announced a new line of highly durable and reliable Industrial Grade SD (SecureDigital) Flash Cards. ATP Industrial Grade SD Cards are designed for demanding Industrial applications such as military, automotive, marine navigation, aviation, and manufacturing, where mission critical data requires the highest level of reliability, durability, and data integrity.

SD memory cards, widely used today in mobile devices such as digital cameras, PDA and mobile phones, are increasingly being deployed in industrial applications to operate under harsh conditions, as systems integrators discover new uses for this small size, durable, high capacity solid-state memory storage cards.

ATP Industrial Grade SD Cards are designed to withstand a storage temperature range of -40 to 85 degrees Celsius and an operating temperature range of at least -25 to 85 degrees Celsius. In addition, ATP’s SIP (System-In-Packaging) manufacturing process hermetically encapsulates all exposed components to ensure the cards are waterproof, shockproof, and ESD (electrostatic discharge) proof. Furthermore, ATP industrial strength cards have a MTBF rating of over 2 million hours, and performance rating of 10MB/s.

“The decision for ATP to introduce industrial grade SD cards was a natural extension given our existing commitment and reputation for building high quality and performance flash memory cards. All ATP Industrial Grade SD cards are constructed using best-in-class components with enhanced error correction function and wear leveling algorithm. This combines with our advanced SIP manufacturing process results in a consistent, highly durable, reliable and enhanced performance product”, said Danny Lin, ATP VP of Sales and Marketing.

ATP Industrial Grade SD cards are immediately available with capacities ranging from 32MB up to 2GB, including special capacities such as 384MB, 768MB, 1.28GB, 1.54GB. The entire ATP Industrial Grade SD lineup is fully FCC and CE certified as well as RoHS/Green package compliant.

About ATP
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001, RoHs (Green) certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP differentiates itself from the competition with its highly durable flash cards, which offer protection from water/moisture, dust, static discharge, and extreme temperatures. High Speed, Weather Proof and Dependable Storage. ATP's latest flash products feature 2GB SD and MMC, as well as 1GB miniSD, RS-MMC and Dual-Voltage (DV) RSMMC. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.

For more information, press only:
Press Contact:
Daphne Jang
TEL: 408-732-5859
Fax: 408-732-5055
Email: daphnej@us.atpinc.com
Web: http://www.atpinc.com