Taiwan at CeBIT 2008: Displays and Storage, PC peripherals and components
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Dear Reader:
CeBIT 2008 will see China and Taiwan compete head-on for the largest number of exhibitors - - but, I mind you, in bare numbers only, not in terms of significance. Mandatory German trade show regulations stipulate that an exhibitor's country of origin has to be the hamlet from where he chooses to register, regardless where his head office or factories are actually located. Many Taiwan companies, due to a stringent economic environment on their home turf, prefer to manufacture offshore in one country, distribute from some other country and register for CeBIT from some address of convenience in China or Europe while really headquartered in Taiwan. This policy greatly distorts the real appearence of Taiwan exhibitors, which is always bigger than on the books.
Why this lengthy introduction? Because Taiwan 's flourishing electronics industry continues to dominate the world market in attracting foreign buyers. Last year, the purchases by Taipei-based IPOs (International Procurement Offices) of worldwide distribution chains and famous-brand customers totaled US$81.2 billion, a sharp rise of 10,78 percent from 2006, according to the Market Intelligence Center (MIC) of the Institute for Information Industry ( III ).
Among the main items notebook PCs enjoyed first priority with a total value of more than US$40billion, followed by computer peripherals and related parts, mobile phones, LCD panels and consumer electronics.
Even a giant like Samsung of Korea buys from Taiwan , boasting a value of US$5.2 billion for 2007 and predicting the figure further expanding to US$7 billion in 2008.
The MIC says that the procurements by these IPOs in Taipei have grown by 10 percent on average annually over the past several years and the purchasing value for 2008 is forecast to keep growing to US$100 billion !
Much of this purchase volume will, of course, be negotiated at CeBIT Hannover , the world's still undisputed meeting point for the no-nonsense hardliners of the ICT trade.
Our preview of today covers the TAIWAN PAVILIONS for all those numerous knick-knacks you must have, or your computer would be useless. These are typically made in and by Taiwan and displayed at CeBIT in an abundance that you possibly cannot all remember, but will not forget either.
Hall 19 and Hall 20 house our Display Technology, PC Peripheral & Components Pavilions, split up in display technology as well as various accessories in Hall 19 with companies like Proview and Fussdigital with monitors, touch panels and touch screens, and Albelive ( known for voice computing and voice recognition systems to replace mice ), MSL , Goodway ( consumer goods, wireless devices and USB peripherals ) and WEM Technology (USB webcams), and in Hall 20 focusing on PC cases, IPC chassis, input devices like mice and keyboards, coolers and power supplies with companies like A4Tech , Waltop (wireless and bluetooth tablets ) GlacialTech ( slogan: "inspiring cooling technology ) and Logic Concept.
Hall 23 hosts the Taiwan Storage Pavilion including bigwigs like A-Data, CMC. Vosonic and PQI. Taiwan display giant TECO will stand alone in Hall 25.
And now for something completely different:
"Constant drops will hollow a rock"( "steter Tropfen hoehlt die Birne") a German proverb says. Therefore, we repeat our invitation to you for a privileged courtesy access to CeBIT 2008:
Send an e-mail to cebit.tickets@messe.de , type into the reference line "Invitation CeBIT 2008 Code 0019 "and ask for your personal e-ticket. You will receive it immediately by return email with an instruction how to actuate it via Internet. Having arrived in Hannover, you can bypass all waiting lines, cashiers and registration desks and enter the fairground freely - - hopefully setting sights on the TAIWAN PAVILIONS as your first priority !
Emailing is Silver - - Talking is Gold !
This is the headline of an essay in Germany 's WELT ONLINE of 19 January. In a way that could not have been done better author Steffen Fruendt praises the merits of face-to-face meetings over all other ways of communication, using as an example the World Economic Summit at Davos, Switzerland, where 2.400 heads of state, top politicians, business tycoons and science leaders meet once a year, after having paid 30.000 Swiss Francs for membership and another 10.000 for attendance.
All those speeches and discussions in the congress center are certainly of some importance, Frundt says, but nevertheless play a second role as decorative attachments. The core activities of Davos are those numerous personal encounters taking place behind tightly closed doors. Here, countless business friendships are established, fostered, nurtured, cherished, treasured. Alliances are molded, disputes are settled and groundwork for deals in hundreds of millions laid without even using a pocket calculator.
"Nowhere are you in a position to make concentrated appointments with so many people who to meet otherwise would need immense logistic efforts ", Clemens Boersig, chairman of the board of supervisors of Deutsche Bank is quoted.
Following the hype and hysterics of 911, some people prematurely called the routine rituals of conventional business meetings an obsolescent model, soon to be replaced by video conferencing.
However, Fruendt is of a totally different opinion and even digs out a shrink to back it up, Roland Mangold, a Stuttgart-based media psychologist. He makes it very clear that computers are good enough for exchanging routine correspondence, but are totally unsuitable for business negotiations !
He goes on to say that not even 20% of inter-human communication is performed verbally - - more than 80% runs through non-verbal channels: intonation, mimics, facial expressions, gesticulation, signs of irritation, outbreaks of temper, indications of losing patience etc… Following sociological studies, the efforts to win somebody's trust depend 67% on facial impressions; words are secondary, says Rolf Rohleder, a trainer of rhetoric who coaches other participants of the Davos summit. That may fly in the face of the American perception of "his face may look honest, but you can't put it in a cash register!"but totally matches our Asian mind set !
The essence of the WELT story is that electronic communication deprives people of the major part of human interaction and, for that reason, is inefficient to achieve goals. Therefore Rosemary Stewart, an economic theorist, describes the high art of top management by one single insight: "It's mainly talk !"
Supported by these illustrious examples, I can now sit back and advise: Replace "Davos"by "CeBIT"and you know why the leading trade fairs of the world are as indispensable today as they were yesterday. Consider our invitation, buy your e-ticket, absorb the thoughts expressed above and then….
Let's talk it over - - in Hannover !
Yours truly,
And here, some previews from our exhibitors:
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