Taiwan at CeBIT 2008: Telematics and Navigation
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Dear Reader:
In the 22 nd floor of the Taipei World Trade Center, headquarter of Hannover Pacific Corp, the Taiwan agency of Deutsche Messe, lights go out late these days. All staff is working overtime on the now traditional 11 TAIWAN PAVILIONS at CeBIT 2008. Mighty are our preparations, and our hearts are full of hope that our exhibitors' displays will be the most attractive ever. And this writer's duty is to keep you informed - - YOU in your dual role as our subscriber and our customers' customer! So, know you all that there will be seven more newsletters after this one - - and that you can still retrieve the previous ones by clicking the "e-paper" button on our front page.
Today, we start with Hall 14, site of the TAIWAN TELEMATICS AND NAVIGTATION Pavilion. CeBIT is the only event that traces the entire traffic telematics chain from data acquisition and processing to the latest terminals and most up-to-date trends, so no wonder that our own exhibitors are happy to share space at CeBIT with illustrious brands such as TomTom, Garmin, Mio and Navigon. And own big names from Taiwan are Holux, Globalsat, Royaltek, MSI and Leadtek. These global players with huge manufacturing programs and worldwide sales networks appear with dedicated booths on our TAIWAN PAVILION, while other Taiwan broadline giants with telematics in their portfolio, i.e. GigaByte, operate from their central stands in other halls.
The range of Taiwan products will be wide and contain, i.e., GPS data loggers for navigation, fleet management, geographical surveys, goods tracking and monitoring ( Royaltek ), customized fixed, transportable and mobile portable satellite earth terminals and satellite and network security products with K-band, C-band, and 11,3 meter solutions (GlobalSat) or Bluetooth GPS receivers to receive GPS data on mobile handsets wirelessly and GPS industrial OEM modules plus GPS module evaluation kits ( Leadtek ).
As for the trade, Europe certainly is not a dead issue ( actually, Taiwan makers dominate the European GPS navigation market ! ) but Asian manufacturers are now flashing $$$ signs on their eyeballs because of emerging markets: The mobile navigation market in China will grow more than 10-fold by 2011, says iSuppli; while according to ABI Research the commercial telematics market of China will be worth US$ 300 million already by the end of this year with growth to US$ 780 million by 2012. For example, all buses and taxis in Peking must be equipped with GPS systems until the start of the Olympic Games. And the US market, according to Mitac president C.W.Ho will absorb 10 million units this year, with more to come in 2008.
Let us pray that the big German trade fair cities will be able to maintain their careful cultivated image as traditional world summits of economies, even with some sectors starting to thrive on the other side of the globe!
And now for something completely different:
A rainbow is an awe-inspiring view. Even so, if it stands for more than 15 minutes, today's shallow, overfed people will turn their backs on it. Symbolically, for your own business that means if you have been doing the same old thing for too long, you should strike out and try something new, bold, adventurous and innovative.
Hence, the CeBIT makers now try something new, bold, adventurous and innovative and strike out with the much-debated reshape of their venerable event towards – surprise of surprises ! - more diversification, versatility, adaptability, sophistication, resourcefulness, user orientation, customer responsiveness, innovativeness, involvedness, - - or whatever adjectives PR smart alecks can dream up by handling, ( or mishandling ) the mere 26 letters of the alphabet ( while we old China hands have a hard time to transcribe them because the fascinating Chinese language – despite a choice of up to 20.000 characters - leaves no room for vagueness and wishy-washy abstracts. )
The new CeBIT seems to try and shift balance from the old market place philosophy to more narrative events, facing a number of already announced 1.200 lectures, congresses, conferences, forums, round tables, talk shows and such -like socials, where i.e. high minded academics might talk about computers and their impact on our society without having ever seen one from the inside.
So, the new CeBIT, now targeting both the professional tradesman as well as the professional junketeer, might see two different schools of thought taken to the test this year. Can both concepts live side-by-side or will one dominate - - and if yes, with what type of visitor: The jovial, cocktail-sipping, back-slapping yarn-spinning high flyer - - or the realistic, down-to-earth straight thinker with both his feet on the ground ? ( two fictitious characters created tongue-in-cheek to symbolize the black and white ends of a long gray scale with numerous shadows, facing 400.000 different visitors )
" German industries cannot live from just exporting blueprints " said Helmut Schmidt, legendary chancellor of Germany back in 1982.
" German trade fairs cannot live from just lecturing about business instead of conducting it " says this writer, legendary founder of the Hannover outpost on this remote, typhoon-swept, earthquake-shaken offshore island in the South China sea back in 1981, shamelessly prejudiced against exaggerated VIP hype, self-exposing busybodies, vanity and verbiage at trade fairs.
Having become only too familiar with the no-nonsense Chinese mindset, here is my very own and very simple priority task formulation, not just for CeBIT but for each and every trade fair that wants to win respect in this part of the world:
Find visitors who want to spend money - - because we bring exhibitors who want to have it !
Again, it is as simple as that.
And here, some previews from our exhibitors:
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Telehealth is very popular recent. Almost ten years ago Leadtek Research Inc. began its research and quest into biotechnology at a time when the world barely understood the concept. The company set its sights on more modest but very practical ways of improving the human condition.......more |
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We are more than exciting when the time that Panasonic is announcing its first PND to the world and we shared with them for their pride also when the time they won the “Test Winner” in a famous magazine of “Car & HiFi” in Germany........more |
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The HOLUX M-241 wireless GPS logger provides real time coordinate logging and easy-to-use trip guiding service. You can read your position information, moving speed, free logging volume, date & time from LCD display directly any time, you also can choose the logging mode by distance or time, unit by Kilometer or mile.........more |
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TBM-16SDVOD Tiny-Bus® Intel SDVO-based Dual Channel DVI Extension Module supported by Mini-ITX EmBoard with Tiny-Bus® Intel SDVO Video Extension Solution.........more |
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