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Taiwan at CeBIT 2007: RFID and Data Capture |
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Dear Reader:
The RFID and Data Capture and IPC Pavilion in Hall 6 is one of the 11 TAIWAN PAVILIONS at CeBIT 2007.
The term Data Capture is no news, the whole world is buying such products from Taiwan for years. News of some sort is, however, that the island's authorities massively alerted the industry to the RFID topic two years ago and brace themselves to turn it into a double billion US$ business by 2013.
That's right, folks - - Taiwan's radio-frequency identification industry will most likely turn out a revenue to the equivalent of US$ 2.2 billion in 2013, to represent around 10% of the expected world total, according to the Ministry of Economic Affairs' Industrial Strategy Review Board.
The Taiwan government plans to invest at least US$12 million a year from 2006 to 2009 to establish a basic infrastructure for the development of related RFID technology and applications with the aim to reach the proclaimed 2013 target.
According to ABI Research, the global production value of RFID tags in 2013 will top US$ 33.8 billion, whereas RFID readers will reach US$ 11.4 billion. By leveraging the capabilities of Taiwan companies in the manufacturing of IT hardware, makers here should be able to cut a slice of 10%, the cabinet-level National Information and Communication Initiative ( NICI ) says.
Back in 2004, Taiwan's first home-grown RFID chip and reader was unveiled. One year later, the Industrial Technology Research Institute ( ITRI ) inaugurated the "Pacific RFID Performance Solutions", the world's fourth and Asia's first test and certification center for radio frequency applications to promote quality norms and standardization.
In the same year, Microsoft opened a laboratory at its Microsoft Technology Center in Taiwan to develop RFID labeling technology in cooperation with the island's IT manufacturers.
In October 2005 Fujitsu decided to set up an RFID R&D center in Taiwan to introduce Fujitsu's latest technologies and solutions to local private makers.
Results of all these initial efforts will show up in CeBIT 2007, where the newly created "Auto ID/RFID "display sector in Hall 6 already was a genuine highlight in 2006. It homed in on one of today's key trends in information technology, while still offering broad coverage of established but still newsworthy issues like barcodes and mobile data acquisition.
Taiwan with its mix of products in this field will fit in nicely into this environment. To start names-dropping, there is, first of all, Champtek, established in1985 and since 2001 one of the most important players, now associated with Scantek ID, and with a gigantic program of RFID reader/writers, field generators, standard and mini tags, Laser and CCD barcode scanners and RF (wireless) scanners plus peripheral equipment, branded as well as OEM/ODM. There is Britek, the professional Mixed-Mode IC design company, PCWorth with an innovative bluetooth family and wireless Fuzzy-Scan readers, then Zebex, with an exceptional wide range of scanners and portable/fixed data terminals and, last not least, Argox.
In a move to add even further momentum to this topic, the CeBIT organizers will feature a new segment within this sector, namely the Auto ID/RFID Solutions Park. Visitors will be treated to a wide range of cross-sector solutions in the fields of Consumer Goods Industry - - Aviation and Automotive - - Container Logistics - - Health Pharmaceutical, and more. There are three months to go, and the preparation of lectures, panel discussions and presentations are still in progress, so keep contact for your travel preparations.
And now for something completely different
As a high school student, my biggest obstacle always was that the professors only had to look into my eyes to know what I thought of them. And today, more than half a century later, I am still unable to talk to an idiot for more than two minutes before telling him what idiot he is.
The incapability to express criticism in a cautious, well-judged courtesy can make you a misfit in a Western business environment. But, surprisingly, it does no harm in Taiwan, quite simply because nobody listens to a foreigners advice anyway; everybody knows everything better and wants to learn the rest by trial-and-error.
BenQ needlessly burnt 800 million EURO dollars in less than a year with his hapless German mobile phone deal. This editor could have explained to his marketing people beforehand, and in less than one hour's time, that this stunt would never work in the first place, and also why. Now he learned it the hard way.
Another case in point is the exuberance of some self-styled trade fair experts who spied for some time in Germany, the country with several hundred years of tradition in trade fairs, where now 70% of the world's No.1 trade shows take place, and this definitely not for no reason. Now, back here, they try to follow-up with hastily compiled torsos, because there are temporary shifts in growth rates between continents for ITC hardware. And trade fairs, these smart alecks believe, must always follow the demand, much as Chinese pushcart vendors push mobile soup kitchens to wherever there is a crowd. Trade fairs should move that way, o.k., be my guest - - and see you in a couple of years !
Speaking of trade fair history and expertise, I have a little piece of reading for you, just 4 pages; please have the goodness to click:
http://files.messe.de/cmsdb/007/90.pdf
It is the "History of CeBIT" which actually started in 1950 as a segment of the HANNOVER MESSE, showing the very first rudiments of office automation of that bygone era. Read how this segment grew with the virtual explosion of this technology in the 1960ies and 1970ies - - and how it had to separate from the "Mother of all Fairs" in 1985 to become CeBIT as we know it, and still do not know, because today, another two decades later, CeBIT as the world's largest ITC event still has not found its final shape, simply as this technology will never be final. But it seems that it will continue to always be the only complete mirror for the state of the art of that technology and that for that reason you should see it every year:
CeBIT Hannover - - everything else is a compromise !
And here, some previews from our exhibitors:
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Scantech-ID , a Champtek company, develops, manufactures and markets AUTO-ID and Multi-Media solutions for the Retail market. Scantech-ID BV is the Scantech-ID/Champtek EMEA sales and R&D office........more |
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With a highly skilled and motivated team of engineers and marketing professionals, Winmate is driving to be an innovation digital signage and LCD solution leader in high value-added application. Founded in 1992, with an excellence in the field of display technology .......more |
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The Congress Palace in Bologna ( Italy ) uses Cayin Technology digital signage solution to offer a flexible information platform for congress' participants and visitors.......more |
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