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A search engine for ICT industry May 17, 2004 No. Cebu04 unsubscribe

 

CeBIT America 2004 : For last minute decision makers !

Dear Reader:

It is one more week only to CeBIT America, and you must either be living in a distance not too far from New York for last minute intentions, or you belong to the prime target audience that this event is made for: Decision makers who know a good thing when they see it and able to make up their minds in an instant. The event is worth it, given the final shape of this remarkable, tightly focused summit for insiders of the ICT sector.

For the second year, the Javits Center, New York City, from May 25 - 27 will comprise the best of the world's suppliers of software, hardware, Internet solutions, networking and communications, as well as business applications and services for the enterprise. As the premier business-to-business event in the U.S., it is primarily designed to assist customers in solving the businesses challenges and driving future success. CeBIT America is focused exclusively on CIOs, senior IT management, CFOs, COOs, CEOs and divisional management, with tightly controlled attendee criteria, and a conference programming that is planned around senior management concerns and decision makers from all industries.

Skimming through the final edition of the bountiful 32-page visitor brochure, it seems that the list of companies and institutions which registered their executives as attendees reads like a "Who is Who" of corporate America, and that from all sectors of industry, business, consulting and the media. And the partial "sample list" of speakers to address this superb audience covers no less than 72 names, which will require selective planning and make you hasten from meeting to meeting during this fast-paced 3-day event.

In addition to the conference, the exhibition floor's roughly 350 companies decidedly emphasize to demonstrated complex problem solutions and consulting services, with hardware coming next in number, and Taiwan is, of course, among the 15 international pavilions .

No further sampling needed here, the information ready on the Internet is available better than I can do here; just follow this short cut:

Call the organizers website www.cebit-america.com, then click the button ".pdf library" ( it is rather hidden in the upper right corner! ), and you will be instantly rewarded with a long list of of download offers, of which the first one is the 32 page visitor brochure mentioned above, with enough contents for a full weekend's poolside reading. And, mind you, there is only one weekend left between you and the show.

And now for something completely different:

Writing e-papers is a severe challenge for this senior editor of 40 years experience in the paper print era. The Internet age provides information so broad that it can no longer go deep, according to today's whizkids. So they advise " never use a sentence longer that four lines to develop a thought, because readers arriving at the end of it may have already forgotten how it began."

So, sorry, I wrongly closed last e-paper too short and blunt, saying Americans justify high attendance fees from their pioneer time heritage "Equal opportunity for everybody, based on the ability to pay ! " while here in Asia you can sneak into nearly everything on the strength of a bloated name card, provided you look like a VIP from the neck downward. But that is only part of the story:

When a trade fair organizer lays his emphasis on a heavy-weight conference program for the business elite plus top-level speakers as a first priority, with a compact trade show coming as a close second, his revenue can no longer be derived from stand rentals alone. Quality must cost. This sets the CeBIT brand apart from so many me-too-shows, which lump together as many knick knack exhibitors as they can and add some token lectures as an icing on the cake - - and these more often than not by corporate marketers, only too eager to toot their own horns free charge.

Having thus set the record straight, my last year's head line "CEBIT America - - an event to set new standards " still holds.


Yours truly,

Dieter Neumann
U.I.P.R.E.
Senior Editor
Hannover Pacific Publications
Neumann@Taiwan-Technology.com
www.Taiwan-Technology.com
www.CeBIT.de


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Copyright c Hannover Pacific Corporation. All rights reserved.

 

Copyright © Hannover Pacific Corporation. All rights reserved.