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January 19, 2004 No. Ceb04-4


With Industrial PCs from Taiwan:

CeBIT 2004 stresses "Close encounters of the 4th kind"

Dear Reader,

This 4th preview about Taiwan at CeBIT 2004 deals with Hall 17, where the Taiwan Pavilion hosts a small, but fine club of sophisticated makers of Industrial PCs, with Data Capture as a close second topic.

It took time since the early days of Taiwan's computer industry before a handful of PC firms broke away from the treadmill routine of ODM/OEM/OBM manufacturing, developing industrial workstations and mental capabilities to analyze customers' specific application problems and supply them with custom-tailored solutions, including hardware, software and consulting. Even today, it is still an exclusive club, and you will see its finest members at CeBIT 2004.

Advantech, an oldtimer in Hannover and Taiwan's largest IPC manufacturer, projects consolidated revenues of 11.669 billion Taiwan Dollars for 2004, and if achieved, will surpass all competition and become the world's largest IPC maker! As customer demands from the US, Europe and Japan shift more and more from standard models to customized equipment, Advantech, together with ICP, Adlink and Boser, plan to enlarge their R&D manpower this year. When you look for IPCs at CeBIT, please also drop by at other major exhibitors at the Taiwan Pavilion, such as AAEON and Heisei.

Not in Hall 17 but to be mentioned at this occasion are "ruggedized" notebook computers available from at least one Taiwan maker, featuring heavy duty shock-proof and water resistant casings to withstand severe blows in military and industrial ambiance including open air, though standard notebook computers already tolerate quite some manhandling in factories and in the field.

Also on the Taiwan Pavilion in Hall 17, see "Data Capture", those special data acquisition devices for sensing and digitizing all kinds of impressions, from bar codes to finger prints etc. Look for our leading exhibitors Champtek, Fametek, Giga-TMS, Chung Hsin and Zebex.

And now for something completely different:

Every year after the traditional CeBIT preview press conference, when I sift through the newspaper commentaries of my German press colleagues setting forth on our attendance statistics, there always seem to be some jokers who believe that they are smarter than us. And when I say "us", I mean us die-hardened trade fair veterans who gained their serenity and seniority in this business by weathering fifty years of changing economic prosperities, technology trends, trade practices and information gathering habits, while at the same time most of these desk-bound novelists were still playing in rompers in the sand-box.

Having said that, now let's get the record straight: Trade fair visitors, in numbers and qualification alike, must necessarily change along with changing developments. During the gas-light area before 1900, the London WORLD EXPO awed hundreds of thousands who wanted to see with their own eyes how one simple flick of a switch would illuminate a whole city with electric light. Much alike, CeBIT also had its "gas-light" area not long ago, when hundreds of thousands just came to bowle over at such unbelievable new technologies as cell phones, Multimedia and the Internet - - by today already household items which inconsiderate consumers slap into their hypermarket shopping carts, together with groceries.

Those masses of private users, who marvel at every new piece of hardware just because of its mere existence and who stay away if there are no new gadgets and knick-knacks each year, are indeed influencing attendance statistics, but by numbers only, not by substance. They are retail customers and welcome, as long as they behave. But they alone would not justify the existence of a world event like CeBIT, where the mainstay are Business-to Business contacts among insiders - - those untangible "close encounters of the 4th kind" that combine the display of hardware, transfers of know-how and exchange of experiences and knowledge among professionals. Here, CeBIT is and will be unbeatable and far ahead of all competition with its ancillary events, in number as well as in quality. The 2004 program is still shaping up and will not be readily available on the net before one month from now, but the numbers will be as impressive than they were in 2003, where CeBIT featured no less than

-
21
  congresses and conferences
-
212
  press conferences
-
307
  corporate seminars and
-
1.111
  company briefings and presentations

and all of that during just one week.

As German poet Friedrich von Schiller said in his drama Demetrius : " Du sollst die Stimmen waegen und nicht zaehlen !" ("Thou shalt weigh the numbers, but aspire not to count them !") Or for simpler minds, it's like boiling down a concentrate of chicken broth: A lot of steam may blast off, but what remains is the substance that you came for in the first place!

So, let's be part of the substance and meet at CeBIT!

Yours truly,

Dieter Neumann
U.I.P.R.E.
Senior Editor
Hannover Pacific Publications
Neumann@Taiwan-Technology.com
www.Taiwan-Technology.com
www.CeBIT.de


And here, some previews from our exhibitors:

 
AAEON New LCD PC With Expansion Slot

AAEON introduces a revolutionary all-in-one LCD PC-Onyx 158S. It offers truly unique system flexibility. The Onyx 158S consists of a computer and a flat-panel monitor. Supporting both socket 370 IntelR PentiumR III or CeleronR processor up to 1GHz with 133MHz FSB, it also provides a various ports for connecting peripheral devices, such as dual USBs, expandable memory support and one free expansion slot to meet the demand for a powerful LCD PC. ......more

     
VIA Eden Processor For High Performance, Low Power, And Fanless Solution(Protech)

The professional designer and manufacturer of embedded computers and application systems, Protech Systems unveils the new POS system: PS-8800, a perfect solution for retail, hospitality and fast food, hotel, industrial and other interactive applications. PS-8800 integrates VIA Eden Low Power CPU at speed of 400 / 733MHz. The fanless VIA Eden? processor is a low power, high performance, and highly integrated x86 platform that provides the most flexible, compatible, and cost-effective solution.....more

     
 
Champtek has won the "Good Design Product" award from China External Trade
Development Council (CETRA).

A hand-held barcode reader designed and manufactured by Champtek has won the "Good Design Product" award from China External Trade Development Council (CETRA). This grants Champtek the privilege to use "GD" mark on the barcode reader.
The long range CCD/Laser barcode scanner is differentiating itself from the conventionally dull design of other manufacturers. The design is meant to make the product an ergonomic device which is also enjoyable to use....more

     
 
LANNER released Embedded (Fanless CPU on board) ATX Mainboard for Industrial
Applications

During Computex2003 Taipei,, LANNER got hundreds of inquiries and quotation requests for their Pentium III level industrial mainboards. Being different from a PC company which offers suitable Computing solutions, Customer never worry about the CPU supply status, ISA interface requirement and what kind of memory what should I Choice?. LANNER glorifies the use of mainboards for the non-PC industry. ....more

     
 
ADLINK Announces the World's First Dual Low Voltage IntelR® Xeon™ Processor-Based 6U CompactPCI Single-board Computer with PICMG 2.16 Gigabit Ethernet

ADLINK Technology Inc., the leading manufacturer of PC-based industrial computers for measurement, automation, and communication, announces cPCI-6860, the world's first dual Low Voltage Intel® Xeon™processor-based 6U CompactPCI single-board computer. The cPCI-6860 supports state-of-the-art Intel Xeon processors up to 2.4 GHz, as well as Low Voltage Intel® Xeon™ processor for power sensitive applicatio.....more

     
 
GP90A - Advanced long range RFID reader is NOW released!!(GIGA-TMS)

GP90A is a 125 KHz proximity reader with reading distance up to 90 cm. Same as our GP products, GP90A has four user-selectable interfaces - RS-232, RS-485, ABA TK2 and Wiegand. High-precision auto tuning compensates for environmental changes. It makes our GP90A work well even with metal interference. Moreover, the firmware download mode allows for firmware upgrade in the field. .....more

     
Copyright c Hannover Pacific Corporation. All rights reserved.

 

Copyright © Hannover Pacific Corporation. All rights reserved.